SONORA T. JACKSON
ART DIRECTION | STRATEGY | BRANDING | DESIGN
Entrepreneurial creative director with two decades of experience in creative dynamic visuals, innovative strategies, and brand management. Proven ability to develop effective multi-platform campaigns for digital and print delivery in both corporate and nonprofit settings.
02 EXPERIENCE
04/21 TO PRESENT
GET WELL
Creative Director
Conceptualized and provided art direction for all creative needs including branding, events, video, digital, and print. Responsible for crafting and executing brand’s overall look, feel, and creative direction.
● Drove cross-company collaboration on branding/messaging initiatives; oversaw corporate rebrand
● Coordinated support for PR initiatives, lead gen campaigns, and other creative needs
● Provided creative direction for collateral, video, website, and presentations, maintaining excellence and elevating creative thinking through all marketing materials to ensure an integrated approach
09/19 TO 3/21
WAEPA
Creative Manager
Managed and owned creative strategy for building corporate brand
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Developed and executed creative strategy for marketing campaigns and member communications; ensured brand and message consistency across multiple platforms
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Led production of visual, audio, and media used for marketing, advertising, broadcast, and web
10/12 TO 8/15
GRANT THORNTON LLP
National Creative Design Specialist
Conceptualized, designed, and executed national programs for both print and digital materials
● Increased brand presence among colleges and universities; doubled web views for the recruiting homepage and increased employee recruitment
● Created national external strategic campaign around firm’s CEO Growth Forum, increasing brand recognition and establishing firm as innovative thought leaders among c-suite executives
08/15 TO 8/17
GRANT THORNTON LLP
Senior Design Lead
Implemented and produced print and digital media, including marketing collateral, advertising, trade show and presentation graphics, direct email, and packaging for internal brand
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Created and presented storyboards, renderings, and initial graphic designs and communicated strategic execution to leadership, resulting in company-wide adoption of new internal brand materials
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Led creative development of industry diagnostics mobile application design, increasing software adoption rate to 80% of total Markets, Clients and Industry Group
10/05 to 10/12
GRANT THORNTON LLP
Regional Graphic Designer
Translated abstract ideas and written content into creative and engaging digital and print deliverables
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Prepared request-for-proposals, generated statements of work, and scheduled inter-group coordination for sales and marketing teams; provided quality assurance of all creative deliverables
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Delivered brand training to new employees; led and developed brand training updates for staff
08/17 TO 08/19
GRANT THORNTON LLP
Design Manager
Collaboratively developed national visual identity and designed fresh and creative branded elements
● Partnered with senior leadership to develop cohesive short- and long-range strategic plans, communications campaigns, visuals, and materials that helped achieve business goals.
● Managed $280K internal program budget, incl. printing costs, agency fee and contractor fees
● Worked with external design agency to leverage a budget of over $10k to create custom client welcome kits complete with personalized experiences for top-tier client program members
11/18 to PRESENT
GO, GROW & BE
Committee Chair,
Marketing and Communications Board
Direct the communication strategy to execute recruitment, messaging, fundraising, awareness and branding.
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Develop guidelines and tools that facilitate brand usage. Develop and maintain multi-platform brand packaging for all sub-brands; Drive new website traffic and create social media presence via, LinkedIn, Twitter, Instagram and Facebook resulting in local event attendance and over $1k in donations.
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Collaborate with CEO and board members to establish and drive innovative ways to market and brand initiatives, ensuring results translate across all media (interactive digital ads, social media outlets, print).
01/10 TO PRESENT
SAY SOMETHING DESIGNS
Freelance Art Director
Contributed strategy, marketing design, and art direction to small businesses and nonprofits, developing visual identities, brand systems, logos, print and web graphics, PDFs, promotional materials, and signage
● Developed an elevated branding strategy that increased March of Dimes’ annual fundraising gala attendance to 650+ (United States senators, representatives, and guests; 90 corporate sponsors); raised $1M+ in donations
03 KNOWLEDGE
80%
PHOTOSHOP
100%
MS OFFICE SUITE
100%
INDESIGN
90%
ILLUSTRATOR
40%
HTML & CSS